The Goal

Forward Progress for Downtown

Iguana Investments and the Jacksonville Jaguars have heard from people across the community who support Downtown development and want to be a part of the movement to revitalize and reinvigorate Downtown Jacksonville. This is your invitation to huddle up and join 1st DownTown Jacksonville — your go-to source for news, updates, and opportunities to share your thoughts on Downtown Jacksonville’s future.

The Commitment

About 1st Downtown Jacksonville

1st DownTown Jacksonville is a platform we created to help communicate, advocate and unite supporters who share the same vision and enthusiasm we have for Downtown.

1st DownTown Jacksonville provides a place where you can stay abreast of our latest news and plans for Downtown Jacksonville, including development of The Shipyards, a path toward the Stadium of the Future and community investment by the Jaguars and Iguana Investments, their affiliate real estate and development entity, to uplift Downtown and its surrounding neighborhoods.

These projects will increase jobs and tourism revenue, boost the number of residents living Downtown, activate the St. Johns River along the Downtown Riverfront, help build a destination economy, facilitate public engagement, and solidify Jacksonville as the Hometown of the Jaguars and the future site of a Super Bowl Parade.

Photo Credit: Visit Jacksonville

We are united in supporting a vision for Downtown Jacksonville that includes:

World-class riverfront destination for our community to enjoy and share with visitors from across the globe.

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Economic opportunity for the entire Northeast Florida region, especially the neighborhoods directly adjacent to Downtown including the Out East neighborhood.

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Public parks, an expanded Northbank Riverwalk and access to the St. Johns River including restoration of Met Park and a modernized city-owned marina

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Medical tourism through creation of a world-class center for orthopedic excellence.

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First steps toward delivering the Stadium of the Future by building a state-of-the-art football performance center.

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The first five-star hotel in Jacksonville – the Four Seasons Hotel and residences – to attract professional and leisure travelers and also increase the number of Downtown residents.

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What’s next?

Show Your Support



Your voice will help us secure this victory. It’s time to get off the bench and join us on the field as we drive forward progress in Jacksonville. 

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