The Goal

Forward Progress for Downtown

Fueled by an outpouring of support for downtown development from throughout our community, Iguana Investments and the Jacksonville Jaguars are gearing up for a revitalized downtown. With Miller Electric Center and the Jacksonville Shipyards, the game plan is just getting started. Huddle up and join 1st DownTown Jacksonville — your go-to source for news, updates, and opportunities to share your thoughts on downtown Jacksonville’s future.

The Commitment

About 1st Downtown Jacksonville

1st DownTown Jacksonville is a platform we created to help communicate, advocate and unite supporters who share the same vision and enthusiasm we have for downtown.

1st DownTown Jacksonville provides a place where you can stay abreast of our latest news and plans for Downtown Jacksonville, including development of the Jacksonville Shipyards, a path toward the Stadium of the Future and community investment by the Jaguars and Iguana Investments, their affiliate real estate and development entity, to uplift downtown and its surrounding neighborhoods.

These projects will increase jobs and tourism revenue, boost the number of residents living downtown, activate the St. Johns River along the downtown Riverfront, help build a destination economy, facilitate public engagement, and solidify Jacksonville as the Hometown of the Jaguars and the future site of a Super Bowl Parade.

Photo Credit: Visit Jacksonville

We are united in supporting a vision for Downtown Jacksonville that includes:

World-class riverfront destination for our community to enjoy and share with visitors from across the globe.

Read More

Economic opportunity for the entire Northeast Florida region, especially the neighborhoods directly adjacent to downtown including the OUTEAST neighborhood.

Read More

Public parks, an expanded Northbank Riverwalk and access to the St. Johns River including restoration of Met Park and a modernized city-owned marina

Read More

Medical tourism through creation of a world-class center for orthopedic excellence.

Read More

First steps toward delivering the Stadium of the Future by building a state-of-the-art football performance facility: Miller Electric Center.

Read More

The first five-star hotel in Jacksonville – the Four Seasons Hotel and Residences – to attract professional and leisure travelers and also increase the number of downtown residents.

Read More

What’s next?

Check out the Playbook

Downtown Jacksonville sits within the intersection of arts and entertainment, recreation and residential – and now, more than ever, is the time for transformation. The Jacksonville Shipyards and Miller Electric Center provide the first steps toward our collective vision, paving the way for future developments as a catalyst for growth in and around our urban district.

Join us and follow along for key updates as they unfold.

Sports Performance Center

Miller Electric Center

Miller Electric Center, the Jacksonville Jaguars’ 125,000-square-foot, state-of-the-art training and practice facility, is the first step toward the Stadium of the Future.

Jacksonville Shipyards Rendering

The Jacksonville Shipyards

The Jacksonville Shipyards, including a restored Metropolitan Park, will deliver a downtown experience that blends urban design with waterfront dining and entertainment.

Jacksonville Shipyards Rendering

Building Our Downtown

Interested in learning more about our project plans or joining us as a partner?



Your voice helped to secure this victory for Jacksonville. Join us for behind-the-scenes news and timely e-mail updates as we continue to drive forward progress for our city.

First Name: *

Last Name: *


Phone: (Optional)